Mitsui Chemicals Group partners PLASTIFY for beach cleaning at Coney Island

In the early hours of 20 September 2025, a dedicated group of 15 employees from the affiliates in Singapore and their family members came together to make a tangible impact on the environment in celebration of World Cleanup Day. Partnering with sustainability-focused organization PLASTIFY, the team conducted a coastal cleanup that resulted in the collection of more than 145kg of trash.

The cleanup effort, under the group’s global cleanup name, Clean-up Caravan, uncovered a wide range of marine debris, including washed-up jerry cans, polystyrene foam bits, cigarette butts, and single-use plastic bags. It is a stark reminder of the ongoing challenges posed by plastic pollution.

The event was part of a global movement that unites millions of volunteers across the world to tackle the mismanaged waste crisis. The group’s efforts contribute to a cleaner, healthier planet and underscore the importance of collective action.

Launched in 2019, the Clean-up Caravan brings affiliates worldwide together to prevent litter from entering waterways and oceans. In Singapore, employees are encouraged to join these activities to better understand litter issues and promote proper waste disposal and recycling.

PLASTIFY recycles plastic waste into functional goods, including custom products and furniture, and facilitates educational workshops. Support plastic circularity at instagram.com/plastify.sg.